Results For "Metrics"
72 News Found
Kre8 Media expands partnership with StreetMetrics for mobile billboard measurement
In Digital OOH By Rajiv Raghunath - March 16, 2023
“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of Kre8 Media Outdoor Advertising
Non-metro OOH markets have the potential to attract higher ad spends
In OOH News By M4G Bureau - January 25, 2023
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.
Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023
In OOH News By M4G Bureau - January 02, 2023
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
‘For OOH, attention metrics are good news’
In Viewpoints By Rajiv Raghunath - August 29, 2022
Prof. Karen Nelson-Field, Founder and CEO, Amplified Intelligence shares her insights on the attention economy and what it can do for OOH, in an interview with Rajiv Raghunath. Edited excerpts:
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.
Audience Measurement booklet launched at OAC 2022
In OOH News By M4G Bureau - August 18, 2022
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.
IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform
In OOH News By M4G Bureau - August 11, 2022
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
OAA Jury expands - Bajaj Auto’s Abhinav Sharma joins the lineup
In OOH News By M4G Bureau - July 09, 2022
Abhinav, who is the Category Head for Sport/Electric at Bajaj Auto, is responsible for proposing, creating & executing brand marketing & communication for the ‘sport’ motorcycling category - domestic market - and subsequently building a go-to-market plan to meet business and brand metrics.
MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads
In OOH Solutions By Rajiv Raghunath - May 19, 2022
“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.
MOOH solutions firm StreetMetrics launches StreetCity
In OOH News By Rajiv Raghunath - March 24, 2022
StreetMetrics partnered with Voxel Worlds, a realistic proptech design studio, to build StreetCity.