In a super competitive business landscape, what will it take for media owners to market their out of home advertising properties as brands in their own...
Rachana Lokhande discusses the challenges the Indian Out-of-Home (OOH) advertising industry faces in adopting a common currency, a standardised measurement system for evaluating and trading OOH...
Jayesh Yagnik, CEO, MOMS Outdoor shares his insights on the challenges, gaps and brief that a large scale media agency faces when it comes to executing...
“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says Nishank as he recognises the potential...
Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for advertisements for brands
In a move to disrupt the OOH Advertising industry, Carvertise becomes the first Moving Out-of-Home (OOH) operator to fully integrate StreetMetrics’ impression tracking technology into all...
Sailesh Muthu, CEO of AdMAVIN, explains how their platform uses geo-spatial data to help advertisers compare OOH sites based on location, audience, and cost efficiency. AdMAVIN...
Emily's will explore how measuring the effectiveness of OOH advertising differs from other media channels
Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
Ocado’s retail media journey aligned with the UK’s retail media industry expansion
