Results For "Metrics"
89 News Found
With metrics, transit media can deliver big
In OOH News By M4G Bureau - March 11, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan
1st Transit Media Talks Conference underscores the huge business potential of transit media across India
In OOH News By M4G Bureau - March 02, 2019
The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising
Spotlight on audience measurement metrics at 1st Transit Media Talks Conference
In OOH News By M4G Bureau - February 22, 2019
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on ‘How audience metrics will catalyse transit media growth’
‘New-age data driven metrics will the game-changer’
In Viewpoints By Rajiv Raghunath - January 25, 2019
Rachana Lokhande, CEO, Kinetic India asserts that Transit, Technology and Data are the OOH growth drivers
Display Metrics India unveils OOH metrics development roadmap
In OOH News By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
New Research Shows +23% Uplift in Brand Metrics with DOOH
In Research By M4G Bureau - November 03, 2018
The 4th Space research highlights the significant impact when Full Motion Digital OOH is added to Social Media campaigns, OnDevice study reveals
‘Continuous innovation a must for relevancy of common currency’
In Viewpoints By Rajiv Raghunath - September 22, 2018
Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics
‘Robust measurement metrics most vital to OOH business’
In Viewpoints By Rajiv Raghunath - August 25, 2018
Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
Big Data key to identifying right audiences: Daniel Cuende
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH