Leafberry tells brands to ‘Make a Move’

In OOH News By Bhawana Anand - June 15, 2020

The sole concessionaire of Ludhiana OOH market boosts the confidence of the brands with a vibrant campaign

Maharashtra, Gujarat large format media owners forestall cyclone damage

In OOH News By Pray Jani - June 05, 2020

Surat Municipal Corporation had instructed media owners to take down at-risk sites across all 6 zones; MCGM, Central Railway & Panvel authority too had issued precautionary notice

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

‘A strong business bounce-back in the offing post lockdown’

In OOH Solutions By Bhawana Anand - April 15, 2020

Ajay Agarwal, MD & CEO of Insight Print Communications sees that potential demand in indoor advertising environments

XL Network: Ocean launches next gen large format DOOH roadside network in key UK cities

In Digital OOH By M4G Bureau - March 11, 2020

Jaguar Land Rover is the launch partner with a campaign breaking across 13 of the screens in four cities

Gujarat state government passes a tender for eco-friendly printing

In OOH News By M4G Bureau - December 19, 2019

The state of Gujarat requested a tender for printers in Dahod, for printing services on multiple formats, including large formats that comprise of eco-friendly, cloth material

B’lore media owners still waiting for the Court nod for large formats

In OOH News By Bhawana Anand - December 18, 2019

Implementation of the BBMP Outdoor Signage & Public Messaging ByLaws 2018 delayed

Nykaa adds new hue to Black Friday Sale

In Campaigns By Pray Jani - December 04, 2019

Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience

Policy stalemate nixes Bengaluru OOH revival in festive season

In OOH News By Bhawana Anand - September 30, 2019

Large format media operators waiting endlessly for the Bengaluru Mahanagara Palike Advertisement Rules 2019 to come into effect

Roland launches digital direct printing on textile Printer

In OOH Solutions By Bhawana Anand - September 19, 2019

Texart RT-640M, a multi-function large format machine is capable to print on banners, flags, soft signage and backlit media