HP licenses large format portfolio to Brand Management Group

In OOH News By VJ Media Bureau - January 03, 2014

BMG will deliver high-quality, HP-branded large-format media portfolio to customers.

Now showing on OOH:'Ram Leela'!

In OOH News By VJ Media Bureau - November 21, 2013

Eros International & Bhansali Productions has come up with a new OOH campaign to spread awareness on the release of their new movie'Ram-Leela'. The campaign was up in Mumbai and only on large format hoardings and kiosks.

'India is big on adopting new technologies'

In Viewpoints By M4G Bureau - October 29, 2013

Gunjan Sahni, Category Manager - Asia Pacific & Japan, Hewlett Packard was in India recently and Outdoor Asia caught up with him for a chat that discussed, among other things, India's performance in large format printing in comparison with rest of the Asia-Pacific countries, collaborating with clients to ensure maximum productivity, and more. Read on.

'Exploring new media is a must'

In Viewpoints By M4G Bureau - October 22, 2013

R Viswanathan, Sr General Manager, (Marketing), and C. Sarath Mohan, Asst. Area Manager—Branding, Jaypee Cement, on why constant exploration of formats is critical when large formats are unavailable in the OOH space.

Making the best of what's available

In Viewpoints By M4G Bureau - October 22, 2013

In a state where large formats are highly limited, here is a brand that still manages to make a presence in the outdoor space. Niranth Nalli, Vice Chairman, Nalli Silks, tells Outdoor Asia how the brand goes about it in Tamil Nadu.

HP expands large format range for APAC markets

In OOH News By VJ Media Bureau - July 01, 2013

The new range is expected to help industrial printing companies produce high value applications with improved productivity, image quality and application versatility.

HP kicks off its second HP DSCOOP Latex Summit

In OOH News By VJ Media Bureau - April 11, 2013

The latest trends in soft signage, vehicle graphics, textile printing, wall coverings and other applications of large format printing were discussed at the summit.