EFI: Riding high on innovation

In Viewpoints By M4G Bureau - March 19, 2014

EFI, the world leader in customer-focused digital printing innovation., is possibly the only company in the printing industry to have witnessed double digit growth in the past three years. Based out of Silicon Valley, California, EFI is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Outdoor Asia caught up with Guy Gecht, CEO, EFI, who was in India recently, along with EFI's Vice Presidents Steve Green, VP of Asia Pacific and Sameer Gulve, VP-Engineering, EFI India. Read on to know about Guy's vision and his take on the print industry and on the potential held out by the Indian market .

Kaushik Publicity forays into unipole media

In OOH News By Bhawana Anand - March 14, 2014

Kaushik Publicity acquires tender for 40 unipoles in Ahmedabad

It's brisk business for outdoor advertising agencies

In OOH News By Nirmalya Behera, Business Standard, Bhubaneswar - March 10, 2014

It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.

Vizag Corporation & Transport invites bids for public toilets & BRT BQSs

In OOH News By VJ Media Bureau - March 06, 2014

The public utility tender will be treated under PPP model and BQS tender under revenue sharing model.

UCO Bank gets innovative with pillar branding

In OOH News By Nabamita Chatterjee - March 03, 2014

The five pillars having 20 facia and 10 cantilevers gave the brand ample scope for displaying all their schemes in an explicit manner .

United Technologies flies high on innovation

In OOH News By Nabamita Chatterjee - February 28, 2014

The outdoor innovation at Mahim in Mumbai has been executed for one of the latest helicopter model S-76D from Sikorsky, the helicopter-making unit of United Technologies.

Vodafone calls attention to road safety

In OOH News By VJ Media Bureau - February 24, 2014

Along with 500 children and 800+ Vodafone employees, the brand is promoting road safety in New Delhi as part of a major activation drive.

Good advertising prospects set to boost hiring

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014

GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

HP licenses large format portfolio to Brand Management Group

In OOH News By VJ Media Bureau - January 03, 2014

BMG will deliver high-quality, HP-branded large-format media portfolio to customers.