Parle connects with audience through Durga Puja

In OOH News By Nabamita Chatterjee - October 20, 2014

Over three lakh Parle biscuits and five thousand candy replicas adorned the Parle Bosepukur Sitala Mandir Pandal in Kolkata.

Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - October 10, 2014

Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation

MHOA & Mumbai Police joins hands during festive season

In Campaigns By Jubilee Cardozo - October 01, 2014

During the Ganeshotsav festival, MHOA ran a social campaign across Mumbai, with focus on immersion areas like Juhu Beach, Shivaji Park, Cadell Road and Chowpatty

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

In OOH News By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days

Mugil Media takes Ran India Steels outdoor in Tamil Nadu

In Campaigns By VJ Media Bureau - August 26, 2014

The outdoor campaign has been executed on mobile hydraulic vans

Pioneer Publicity inaugurates Pioneer House

In OOH News By Bhawana Anand - August 20, 2014

The new corporate office houses all the departments of the company

Jagran Solutions bag 2 golds at EEMAX Awards 2014

In OOH News By VJ Media Bureau - July 26, 2014

The OOH firm won golds in the"Best Public Awareness / CSR Event / Activation” category for the Arogya Rath Campaign and the"Best Road-show of the Year” category for the Castrol Mobile Unit Campaign

'We will see new advertisers using OOH medium'

In Viewpoints By M4G Bureau - July 22, 2014

In May this year Pakistan Advertisers Society (PAS) exclusively endorsed Measuring OOH Visibility & Exposure (MOVE), a Pakistan-based media marketing and research company, to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi. Qamar Abbas, Executive Director, Pakistan Advertisers Society (PAS), talks about the new initiative in conversation with Rajiv Raghunath of Outdoor Asia. Abbas as over 15 years of professional experience with proven track record in setting up new ventures, securing profitable growth, establishing new streams of revenue and regulatory policy making. He has had a hand in executing some of the milestone media initiatives in Pakistan like Television Audience Measurement, Consumer Multimedia Index and the industry's most prestigious Advertising Effectiveness Awards. Edited excerpts of the interview:

Sony Max spreads'Darr' in the outdoor

In OOH News By VJ Media Bureau - July 15, 2014

Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show