Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk

In Campaigns By M4G Bureau - April 17, 2024

The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports

‘We liberate OOH firms from tedious reporting & admin burdens’

In Viewpoints By M4G Bureau - April 11, 2024

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an exclusive interview with Rajiv Raghunath, conducted in Cape Town. Edited excerpts:

Publicis India appoints Aman Mannan and Shitu Patil as Joint National Creative Directors

In OOH News By Sakshi Sanghavi - March 28, 2024

The agency reaffirms the commitment to foster innovation and delivering exceptional creative solutions across its brand portfolio

Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury

In OOH News By M4G Bureau - March 15, 2024

In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.

‘It won’t just be a man’s world anymore’

In Gallery By - March 08, 2024

As times change and an increasing number of women break barriers across industries, is OOH - traditionally a male dominated one - keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH - Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!

Laser focus on quality, technology & transparency

In OOH News By Rajiv Raghunath - March 04, 2024

Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.

LMX Connects to DoohClick’s ad management platform to expand demand opportunities

In OOH Solutions By M4G Bureau - February 29, 2024

The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand

PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays

In OOH Solutions By M4G Bureau - February 21, 2024

PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.

Huda Beauty hand-in-hand with Myntra

In Campaigns By Neelambari Kakaraparthi - January 25, 2024

The innovative OOH campaign, executed by Alakh Advertising & Publicity, stands out in Mumbai

OMG Czech underlines outcomes of weather-driven pDOOH campaign for KFC through Vision Thing

In Research By M4G Bureau - December 04, 2023

The findings come out of a study of the campaign rolled out in the summer season