Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising

In OOH News By N Jayalakshmi - September 05, 2022

As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?

Chandigarh’s Indian Hobbies House instals EFI VUTEk LX3 Pro UV LED Hybrid printer

In OOH Solutions By M4G Bureau - September 01, 2022

Prakash Chopra, Senior VP Sales at Arrow Digital, says: "The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.”

Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country

In OOH News By M4G Bureau - August 16, 2022

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.

Consumer still averse to use of public touchscreens: Ultraleap study

In Research By M4G Bureau - August 05, 2022

Consumers' hygiene concerns of public touchscreens are broader than just COVID-19.

AMC Networks partners 3CS, Campfire to bring alive The Walking Dead at San Diego Comic-Con 2022

In Campaigns By Rajiv Raghunath - July 28, 2022

At the experiential event, live walkers greeted attendees from the elevated catwalk, roamed the party, and interacted with the crowds; iconic relics, set pieces and vignettes from all 11 seasons were on display.

Atmosphere engages SpringServe to power pDOOH campaigns

In Digital OOH By M4G Bureau - July 28, 2022

Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces

Sapio Heritech CEO Fabian Cowan to speak on OOH & city beautification at OAC 2022

In OOH News By M4G Bureau - July 28, 2022

Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage sites; (ii) role of OOH in city beautification; (iii) the engagement models for OOH in this area; (iv) OOH role in heritage preservation.

Roshan Publicity Founder Abdul Kader Shaikh passes away

In OOH News By M4G Bureau - July 27, 2022

Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength to strength.

Dhruv Kathuria, Marketing Manager - Media and Alliance at McDonald's, part of Jury for OAA 2022

In OOH News By M4G Bureau - July 25, 2022

Dhruv, who handles the North and East markets of McDonald’s, was part of the panel that judged the entries in Group A, which included the Brand, International, and Public & Social Services categories.

Bright Outdoor Media partners Mumbai Police in reinforcing public awareness of safe driving in the city

In OOH News By M4G Bureau - July 08, 2022

The OOH firm is helping put out public messages