Results For "LIC"
641 News Found
Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick to address OAC 2022
In OOH News By M4G Bureau - June 13, 2022
Mark Bracey will be sharing his perspectives on ‘Digitalising OOH business for smart outcomes’
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
Arrow Digital adds Canon Colorado 1650 to experience centre
In OOH Solutions By M4G Bureau - May 26, 2022
The Canon Colorado, which is positioned as a standout choice for virtually all wide-format printing applications and in its fastest print mode is ideal for applications such as outdoor banners and billboards, is the latest addition to Arrow Digital’s experience centre in Ahmedabad.
Laqshya Media Group launches bespoke news distribution solution NewsCoverage.in
In OOH News By Rajiv Raghunath - May 18, 2022
The initiative comes from the Group’s new vertical Laqshya Public Relations
Pizza Hut serves delicious flavours on OOH in Chennai
In Campaigns By M4G Bureau - May 17, 2022
El-Shaddai Advertising & Marketing has executed the multi-format campaign
Can OOH be an integral part of public space design?
In Viewpoints By N Jayalakshmi - May 10, 2022
Manosh De, Urban Planning Expert at the Dubai Municipality, who has many years of experience in public space planning, sustainable development and design management, among other areas, shares with Outdoor Asia /Media4Growth, his insights on how OOH as a medium can not only elevate the urban space experience, but also serve as a touchpoint for public engagement, utility and services.
Nagpur media owners waiting expectantly for favourable Court hearing on ad tax
In OOH News By Rajiv Raghunath - May 09, 2022
The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business
Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal
In Campaigns By M4G Bureau - May 05, 2022
Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation
DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North
In OOH News By M4G Bureau - May 05, 2022
In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway
HC bench rules HDMC ad tax not in conflict with GST
In OOH News By Rajiv Raghunath - May 02, 2022
Court maintains the two taxes are levied for two different types of transactions
