Sapphire Foods India which operates a large number of Pizza Hut restaurants in the country has rolled out a multi-format OOH campaign in the city of Chennai to draw attention to four categories of Pizza Hut offerings that have been introduced.

The 25-day campaign, executed by El-Shaddai Advertising & Marketing, is running on billboards, bus shelter media and Chennai Metro Rail media. The static media units have been selected on the basis of their proximity to Pizza Hut stores in the city.

The campaign features innovations on bus shelter media.