Sapio Heritech CEO Fabian Cowan to speak on OOH & city beautification at OAC 2022

OOH is uniquely placed among media channels for an instrumental role in the development and beautification of city infrastructure. Today, OOH firms are not only participating in various PPP projects for the development of public amenities in lieu of advertising rights, but they are also playing a key part in redefining skylines of many cities around the world with aesthetically designed media sites, many of which are now digitally powered.

Fabian Trevor Cowan, CEO of Sapio Heritech will be presenting the highlights from a white paper prepared by him on the theme ‘How OOH can play an instrumental role in city beautification & heritage preservation’, at the 16^th Outdoor Advertising Convention (OAC), to be held at Westin, Powai Lake, Mumbai on August 17-18, 2022. The exclusive research on the theme has been undertaken in association with Media4Growth.

Fabian will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage sites; (ii) role of OOH in city beautification; (iii) the engagement models for OOH in this area; (iv) OOH role in heritage preservation.

At Sapio Heritech, Fabian leads global efforts in the digital restoration, preservation and promotion of India's heritage, arts & culture with an unfeigned intention of bringing its various forms to the mainstream through the OOH medium and other related avenues. Fabian previously worked with the Dentsu Network, driving its OOH mandate across India as the Country Head of Posterscope. With over the 28 years of media experience, Fabian has been associated with the Print media, Radio, Television, OOH and Smartcity initiatives as well.

In the last 12 months, Fabian has furthered his consulting business and is currently handling the communication and brand strategy for one of India’s most celebrated historian and author, an internationally renowned painter and an award winning photographer.

Fabian is also an Honorary Adjunct faculty member at the “Northpoint Centre of Learning” and is now developing a leadership program on “higher levels of consciousness” and how ancient art can throw more depth on the large canvas of leadership traits.