Indian OOH industry is primed for accelerated growth: EFI CEO

In OOH News By Rajiv Raghunath - December 22, 2014

Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country

OOH Geared For Growth: Industry Leaders

In OOH News By Bhawana Anand & Nabamita Chatterjee - July 22, 2014

Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the industry's growth in the coming times

Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

Engagement is key to effective OOH advertising: Brand leaders

In OOH News By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.

Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell

In OOH News By VJ Media Bureau - July 09, 2014

6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)

Digitisation, standardisation, collaboration key to growth: Nabendu Bhattacharyya

In OOH News By VJ Media Bureau - July 08, 2014

Indian OOH industry should look to leverage the new technologies to forge ahead in business, says Bhattacharyya

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

Sun Sign & Technologies brings Star's new signage product

In OOH News By VJ Media Bureau - January 22, 2014

Starflex offers two new Signage products which are compatible with the Indian OOH industry requirements.

Is the Indian OOH aesthetically challenged?

In Viewpoints By M4G Bureau - October 16, 2013

Aesthetics is an integral part of the OOH format. However, due to several issues, this aspect seems to have taken a beating with very little being spent on designing and maintenance of the sites in the Indian OOH context. Outdoor Asia speaks to two OOH media designing professionals, COL. S.R. PRASAD (RETD.), Chief Consultant, Excel Consultants and Provas Kumar Ghosh, Director, SAI HITECH Advertising, to get to the bottom of this issue.

OAC 2013: It's time to go high on tech

In OOH News By VJ Media Bureau - July 06, 2013

Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.