Indian OOH industry is primed for accelerated growth: EFI CEO
By Rajiv Raghunath - December 22, 2014
Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country
Gecht said the impending OOH expansion will also lend spurs to EFI growth in India. He added that EFI is a highly environment-conscious company and its equipment and processes are all environment-friendly. Today, as the environment norms become stringent in India, demand for environment-friendly digital print solutions will rise.
Gecht made a special mention of Bengaluru-based printing firm Printech that has invested in high-end printers, keeping the environment aspects paramount instead of just delivering low cost solutions to the domestic market.
Gecht said that in the coming times EFI India would also plan initiatives to raise the domestic print industry's awareness of high quality, environment-friendly digital printing solutions.