Rajan Chauhan of Orient Electric all set to evaluate OAA 2026 entries

The OOH Advertising Awards (OAA) 2026 welcomes Rajan Chauhan, Head of Media Strategy and Commercial at Orient Electric, to its jury panel for the landmark 20th edition of the awards.  

A strategic marketing leader with extensive experience across India’s FMCG and FMEG sectors, Rajan has built a reputation for combining creative storytelling with robust media architecture to drive brand growth and business impact. His career has been defined by a strong focus on consumer-centric marketing, digital innovation, and building integrated brand ecosystems that deliver both scale and effectiveness. 

Over the years, Rajan has played a key role in shaping marketing strategies across highly competitive consumer categories, helping brands navigate evolving consumer behaviour and an increasingly digital-first marketplace. His expertise spans media strategy, commercial planning, brand transformation, digital marketing, and high-impact communication initiatives. 

Currently, as Head of Media Strategy and Commercial at Orient Electric, Rajan leads the brand’s media and commercial planning efforts, driving integrated strategies that strengthen consumer engagement while delivering measurable business outcomes. His ability to blend strategic thinking with execution excellence has made him a respected voice within the marketing and media fraternity. 

Beyond his professional achievements, Rajan is widely recognised as an industry thought leader and has frequently contributed to discussions around media effectiveness, innovation, and the future of brand communication. 

Commenting on the milestone edition, Rajan said: “The 20th edition of OAC and OAA is a remarkable milestone and a testament to how far the OOH industry has evolved over the years. Events like OAC bring together industry leaders and other stakeholders to exchange ideas, learnings and collectively shape the future of the medium. The OOH Advertising Awards equally play a vital role in recognising excellence, encouraging innovation, and raising the creative and executional standards. I look forward to the conversations and collaborations at this landmark edition.” 

The OOH Advertising Awards 2026 will be presented alongside the 20th edition of the OOH Advertising Convention (OAC), bringing together brands, agencies, media owners, marketers, technology providers, and industry stakeholders to celebrate excellence, creativity, and innovation across the outdoor advertising ecosystem. The winners of OAA 2026 will be announced at the awards ceremony on the evening of July 25, 2026.