Blue Tyga’s ‘Sunscreen on Wheels’ OOH campaign in Bengaluru

As rising temperatures and growing awareness around UV exposure continue to influence consumer behaviour across India, performance-wear brand Blue Tyga has concluded its ‘Sunscreen on Wheels’ campaign in Bengaluru, taking awareness around wearable sun protection directly to consumers through one of the city’s most recognisable modes of transport. 

The campaign comes at a significant milestone for the brand. Blue Tyga is approaching one million Sunscreen Jackets sold, with over 9.8 lakh units purchased to date, generating more than Rs. 8.7 crore in revenue. The milestone reflects growing consumer adoption of functional apparel designed for Indian weather conditions and outdoor lifestyles. 

Running through the peak summer months, the ‘Sunscreen on Wheels’ initiative saw 20 branded autorickshaws travel across Bengaluru’s key neighbourhoods, including Koramangala, Indiranagar, Whitefield, Electronic City and MG Road. Featuring product messaging and QR codes linked directly to the brand’s website, the activation was designed to spark conversations around sun protection while bringing the concept of wearable sun protection into consumers’ everyday routines. 

Commenting on the initiative, Nihal TC, Co-Founder & CEO, Blue Tyga, said: “As temperatures continue to rise across India, consumers are increasingly looking for practical ways to stay comfortable and protected outdoors. Through the Sunscreen on Wheels campaign, we wanted to take the conversation around wearable sun protection beyond digital platforms and into real-world settings where people experience these challenges every day. Bengaluru’s autorickshaws provided a highly visible and relatable medium to engage consumers and build awareness around a category that is steadily gaining relevance.” 

The campaign was further amplified through creator collaborations, community-led content and Blue Tyga’s owned social media channels. Campaign-related content garnered over 2 lakh cumulative views and reached more than 1 lakh users across Instagram and LinkedIn, extending the conversation around sun protection and outdoor comfort beyond the streets and into digital communities. 

Blue Tyga’s Sunscreen Jacket has emerged as the brand’s flagship category and a key driver of growth. Across its portfolio, the company has sold over 17.5 lakh products spanning more than 16 categories, reflecting increasing consumer demand for performance-driven apparel that combines utility, comfort and everyday wearability. 

As awareness around climate-conscious consumption, outdoor wellness and functional fashion continues to grow, Blue Tyga remains focused on developing innovative apparel solutions designed for India’s evolving lifestyle and weather needs.