Results For "Indian-OOH"
89 News Found
Here's why you should attend the Outdoor Advertising Convention
The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?
Media Owner or Agency?
In Viewpoints By Vasant Jante - May 19, 2023
The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.
Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency
In OOH News By M4G Bureau - March 27, 2023
ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications, says the founder
Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report
In Research By M4G Bureau - February 16, 2023
DOOH continues to be the growth driver, the report states
‘OOH is no rocket science’
In Viewpoints By Rajiv Raghunath - December 21, 2022
Indian OOH industry veteran Nabendu Bhattacharyya, widely known for his pioneering leadership and entrepreneurship, shares his outlook on talent acquisition & development in an interview with Rajiv Raghunath.
The 5G moment of Indian OOH
In Viewpoints By Rajiv Raghunath - October 13, 2022
Fabian Trevor Cowan draws parallels between fintech role in BFSI growth and adtech setting the ground for D/OOH transformation
Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising
In OOH News By N Jayalakshmi - September 05, 2022
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?
IOAA Session at OAC 2022: Rachana Lokhande, Advisor to the Board of IOAA & Magesh Poondi, CEO, Relu Ai Systems to make a presentation on the OOH metrics platform
In OOH News By M4G Bureau - August 11, 2022
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’
Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.
‘We need to make the buying process easier; technology can do that for us’
In Gallery By - March 07, 2022
Noomi Mehta, Chairman of Indian Outdoor Advertising Association (IOAA), talks about the apex body’s pioneering initiative to build a common currency for Indian OOH, and other game-changers in the offing, in an exclusive interview with Rajiv Raghunath.