PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery

In OOH News By Rajiv Raghunath - June 07, 2021

Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.

OOH media: Feast or Famine

In Viewpoints By - June 07, 2021

Noomi Mehta, Chairman, Selvel One Group asserts that the future of Indian OOH is predicated upon the collective will and initiative of the media owning businesses to reinforce the medium’s competitiveness and accountability standards. Otherwise, there is the risk of the business becoming like “yesterday-men in the dream of tomorrow’s world”. Noomi advocates a 6-Step approach to strengthening Indian OOH in the current times.

Can e-com infuse new vigour into Indian OOH?

In OOH News By M4G Bureau - June 03, 2021

Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.

IOAA approaches Finance Minister for tax exemptions, credit support to revive OOH business

In OOH News By Rajiv Raghunath - May 28, 2021

The apex body has urged the ministry to consider extending the Emergency Credit Line Guarantee Scheme (ECLGS) to Indian OOH enterprises which are also MSMEs.

If it’s about OTS, let’s go for it

In Viewpoints By M4G Bureau - April 26, 2021

Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH

LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22

In OOH News By M4G Bureau - April 19, 2021

Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.

‘Tech-tonic shifts altering Indian OOH terrain’

In Viewpoints By - April 05, 2021

The Indian OOH landscape is replete with tech-driven growth catalysts; the moot point is, how the different constituents collaborate with one another to leverage the technologies for industry growth, writes OOH Business Strategist Rachana Lokhande

Data-driven business lifeline for Indian OOH

In Viewpoints By M4G Bureau - January 20, 2021

Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021

‘The India opportunity could be massive’

In Viewpoints By Rajiv Raghunath - January 14, 2021

Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years

Indian OOH industry expects COVID19 vaccination to improve business prospects

In OOH News By Bhawana Anand - December 24, 2020

In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times