Results For "Indian-OOH"
62 News Found
Data-driven business lifeline for Indian OOH
In Viewpoints By M4G Bureau - January 20, 2021
Advertising brands will likely seek higher accountability from planners and media operators as they consider rolling out OOH campaigns in 2021
‘The India opportunity could be massive’
In Viewpoints By Rajiv Raghunath - January 14, 2021
Franck Vidal, Director - Asia-Pacific, Adcity (Havas Group), sees data technologies transforming OOH businesses across global markets in the coming years
Indian OOH industry expects COVID19 vaccination to improve business prospects
In OOH News By Bhawana Anand - December 24, 2020
In the ‘Have Your Say’ poll conducted by Media4Growth, it was seen that the OOH industry has a positive outlook for the coming times
Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29
In OOH News By M4G Bureau - October 28, 2020
The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities
Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth
In OOH News By Bhawana Anand - July 29, 2020
62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business
“Serious players with patience & passion will emerge out of this situation”
In Viewpoints By Bhawana Anand - June 23, 2020
Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry
‘Brands have the bandwidth to spend much more on OOH’
Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath
IOAA expects positive outcome of steps taken to support industry
In OOH News By Bhawana Anand - June 18, 2020
The association, by taking multiple steps, ensures OOH industry sail through the difficult situation by approaching government and authorities
Digital display solution providers hopeful of a quick turnaround post lockdown
In OOH Solutions By Bhawana Anand - April 06, 2020
Indigenous manufacturing will likely get a boost; govt could float more tenders for digital display installations
DOOH Journey 2.0
In Digital OOH By M4G Bureau - January 02, 2020
The second stint of new age outdoor paves the growth for Indian OOH industry
