Results For "India"
1774 News Found
OOH industry should work in an integrated manner: Panel
In OOH News By Nabamita Chatterjee - August 01, 2017
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
“Airport offers experience not products”: Ramendra Kumar Singh
In OOH News By Nabamita Chatterjee - July 29, 2017
Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.
Digital OOH will drive the consumption of this platform
In OOH News By Nabamita Chatterjee - July 28, 2017
Raman Kalra, Partner, Entertainment & Media Sector, PwC India laid the founding session of ‘How emerging media consumption patterns impact OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017
India's ad revenues to grow at +12.6% CAGR: Magna forecast
In Research By M4G Bureau - July 27, 2017
OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.
Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast
In Research By M4G Bureau - July 27, 2017
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.
Indian Railways evaluating non-fare revenue generation projects
In OOH News By M4G Bureau - July 27, 2017
Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation
HD technologies showcase in-stadia branding at India-SL Test matches
In Digital OOH By M4G Bureau - July 26, 2017
Seagrams Royal Stag Cricket Gear and Servo Lubricants have signed up the deal for Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017, handled by ITW Consulting
Uber India appoints Sanjay Gupta as Head of Marketing
In OOH News By M4G Bureau - July 25, 2017
Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder
IPG Mediabrands launches MAGNA in India
In OOH News By M4G Bureau - July 24, 2017
The agency will be headquartered in Gurgaon
Zenith now handles the brand’s media duties in 26 countries, which includes India.
In OOH News By M4G Bureau - July 21, 2017
Zenith now handles the brand’s media duties in 26 countries, which includes India.