McDonald’s celebrates India’s diversity quite differently

In Campaigns By M4G Bureau - August 18, 2017

DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week

India’s digital signage industry to grow by 18% by 2022

In OOH News By M4G Bureau - August 11, 2017

Increasing use of digital signages in OOH advertising is one of the key contributing factors

Suzuki Motorcycle ropes in dentsu X as media partner

In OOH News By M4G Bureau - August 11, 2017

HAPPY Mcgarrybowen to handle the brand’s creative duties

Smartron srt.phone connects with audiences in a flash

In Campaigns By M4G Bureau - August 10, 2017

Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.

AAI invites for media at Gujarat’s Rajkot airport

In Talk OOH By M4G Bureau - August 10, 2017

The rights will be awarded through a competitive bidding process for a 10-year period

Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi

In OOH News By Bhawana Anand - August 10, 2017

The meeting drew the participation of a wide cross-section of OOH media owners from across the country

IPG Mediabrands India launches new Data Management Platform with MediaMath

In OOH News By M4G Bureau - August 08, 2017

The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:

TVS Motor engages Retail Story to drive Scooty campaign

In OOH News By M4G Bureau - August 04, 2017

The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India

Laqshya’s wins top award in CSR category for Daikin OOH campaign

In OOH News By M4G Bureau - August 02, 2017

The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy