HD technologies showcase in-stadia branding at India-SL Test matches

Seagrams Royal Stag Cricket Gear and Servo Lubricants have signed up the deal for Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017, handled by ITW Consulting, India-based sports management company, in association with Sri Lanka Cricket and Sony Pictures Networks India Private Limited. These brands will be utilising the on-ground space for the branding to target TV viewers as well as in-stadium audience.

The other key partners of Seagrams Royal Stag Mega Cricket Cup India v/s Sri Lanka Test Series powered by Servo Lubricants are Hero MotoCorp, Bharat Sanchar Nigam Limited (BSNL), Kent RO Systems Ltd, Dalmia Cement Bharat Limited, MDH Limited, and Syskaand Byju’s Learning App.

To enhance the technology, the matches will have the world's largest sightscreen in HD along with 100% LED HD quality systems, use of crowd facing LEDs for the first time in cricket fan engagement.

Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd, said, “The response to this series from brands has been very positive given the unique mix of technology and innovation we are offering to elevate the brand association. We are pleased to announce the on-ground advertising partners for the test series. We will shortly announce the title partner for the ODI and T20 Series.”

M.S. Muralidharan, Director, ITW Consulting Pvt. Ltd. (a Global Sports Commerce affiliate) said, “At ITW, we have ensured that we bring in some of the latest and most innovative in-stadia technologies in cricket and other sports to ensure fans are engaged throughout the match with a crowd facing interactive display system.”

Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India (SPN) said, “We have on-board some big brands as our advertisers. We aim to make the broadcast experience on the India Tour of Sri Lanka Test Series 2017 a memorable one.”