Contracts & Investments

Bulls Eye Media bags rights on Jaipur Metro media

The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.

Published

July 21, 2017

Bhawana Anand

Bulls Eye Media has successfully bagged the advertising rights from Jaipur Metro Rail Corporation for the duration of 7 years. As per the contract, the company is entitled to create, sell and maintain the media units spread across 11 stations of which nine has been given to them.

The company has plans to erect a variety of media units at stations such as static units, backlit and roller standees. Along with that, the company also plans to install at least one digital media at each station; however, it is in the planning stage.

“Acquiring this project is one of the significant achievements for our company as it is a unique media option which connects the entire city. Considering the enormous amount of traffic that is expected on the network, it would be a good deal for advertisers. Jaipur is also a tourist place so global brands and national brands can target their desired segments through these well-defined media options,” explains Anant, Director, Bulls Eye Media.

The company will begin the installation of the media shortly which will be ready for advertising in coming 45-60 days.