Contracts & Investments

Bullseye Media surges ahead with Kochi Metro rights

The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network

Published

March 19, 2018

Bhawana Anand

Bullseye Media has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network. Bullseye Media acquired the rights for a period of 7 years. The OOH firm is now building the static and digital media at the stations and the media is expected to be available for advertising in about 2 months.

Bullseye Media also holds media rights on two lines of Bengaluru’s Namma Metro network and sole rights on Jaipur Metro network. Speaking to Media4Growth, Anant, Director of Bullseye Media, said, “We now handle the big network of Metro media and this will definitely help us serve our clients with premium advertising options”.

Commenting on the company’s plans for the Kochi Metro media, Anant said, “We are thinking of giving media at each station to a particular brand. That is, a single brand will have exclusive visibility in one entire station premises which will be unique and innovative as semi-naming rights property.

With media ownership on three different Metro networks, Bullseye Media is looking to acquire similar rights on several other networks.