SBI Life Insurance’s selfie blitz for #MainSeHum pledge

In Campaigns By Ria Banerjee - February 13, 2019

Ideazfirst Marketing Services executed the brand display and customer engagement activities at the Kolkata book fair

Idea to showcase 4G capability with high decibel OOH campaign

In OOH News By M4G Bureau - February 07, 2019

The OOH campaign, showcasing high speed 4G network with no buffering, will be released soon

Vodafone throws a protective ring around children at Mysuru Dasara celebrations

In OOH News By M4G Bureau - October 17, 2018

All children under 14 years of age entering the Mysore Palace are being protected with Vodafone Happy Cards (RFID tags)

Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights

In OOH News By M4G Bureau - October 16, 2018

The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains

OOH will give more legs to Vodafone Sakhi campaign

In OOH News By Bhawana Anand - October 11, 2018

The campaign to hit OOH space in next couple of weeks and continue through November and beyond

Kumbh mela ideal for brand promotions

In OOH News By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives

Vodafone Idea showcases combined strengths

In Campaigns By Bhawana Anand - September 24, 2018

The brand rolled out a pan-India campaign with the message – Stronger Together. For You

‘OOH has adapted to changing consumer preferences’

In Viewpoints By Bhawana Anand - September 10, 2018

Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience

Ocean invites entries for annual digital creative contest

In Digital OOH By Rajiv Raghunath - September 06, 2018

Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple environments and iconic digital formats across the UK

Lodha Group champions water harvesting

In Campaigns By Bhawana Anand - August 16, 2018

The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater harvesting