Automation in OOH…Does anyone really care?

In Viewpoints By Rajiv Raghunath - September 14, 2023

Mike Cooper, Global Head of Operations at US-based OOH media software company DOMedia asserts that automation is not an end in itself but a means to deliver strategy, ideation, and creative solutions to agencies and clients.

‘Measurability has always been Achilles heel of OOH industry’

In Viewpoints By Aayush Mohanan - September 13, 2023

As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.

Rohan Ekbote joins Tata Croma after 7-year stint with Vi

In OOH News By M4G Bureau - September 04, 2023

Rohan, who also served on the jury for the Outdoor Advertising Awards, will be leading media and PR activities for the electronics retail giant.

ideacafe appoints Ritesh Chaudhary as Chief Content Officer

In OOH News By M4G Bureau - September 04, 2023

With more than 18 years of experience, Ritesh is a seasoned creative professional, a photographer, and a visual storyteller.

‘Technology helps supercharge our creativity’

In Viewpoints By Rajiv Raghunath - August 23, 2023

Dan Dawson, Chief Creative Officer, Grand Visual says, “We always start at the idea first… then we look for ways to help us tell that story and solutions to help tell it in interesting ways”. Grand Visual delivers to 70 global DOOH markets around the world. Edited excerpts of the interview with Rajiv Raghunath

ideacafe launches event & experiential division HappE hrs

In OOH News By M4G Bureau - August 10, 2023

Onboards Samir Vithlani as Sr. VP & National Head of the division

‘Use ideas to generate budgets’

In OOH News By M4G Bureau - August 02, 2023

Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand’s media plans

OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment

In OOH News By M4G Bureau - July 28, 2023

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

‘Building a smart HR strategy for OOH’

In Viewpoints By M4G Bureau - July 26, 2023

Dr Dwarika Prasad Uniyal, Pro Vice Chancellor, RV University, Bengaluru, takes a deep dive into the still waters of OOH talent pool and comes up with innovative ideas for human capital formation.

Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund

In OOH News By M4G Bureau - July 10, 2023

Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.