Connect with us

Campaigns

SBI Life Insurance’s selfie blitz for #MainSeHum pledge

Ideazfirst Marketing Services executed the brand display and customer engagement activities at the Kolkata book fair

Published

on

SBI lifeSBI Life Insurance created selfie opportunities at its well-designed stall at the just concluded 43rd International Kolkata Book Fair. The insurance major’s 600 sq. ft. (30x 20 ft.) pavilion featuring an acrylic cut out of “#Main Se Hum” on the façade enabled people to take selfies with the cut-out as the backdrop. Other customer engagement activities conducted at the stall included couple quiz and distribution of other branded gifts.

Rajesh K Kishanpuriya, Managing Director of Ideazfirst Marketing Services, which had executed the brand display, said, “Our very idea behind this stall was to make it inviting and not a hard-selling element, though insurance is a serious business. We had lined up for a lot of customer engagement activities to make this platform lively. #MainSeHum was a big draw dual branding for us as we enjoyed the footfall of both online and offline branding where the married couples and the youths used the acrylic cut-out #MainSeHum for selfies and posted it on their social media sites.”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.