Small OOH formats ideal for FMCG brands to connect with mid-segment market

In Research By M4G Bureau - November 30, 2017

A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising

Palram launches Palboard that’s cut out for innovations

In OOH Solutions By Bhawana Anand - November 29, 2017

Palboard is easy to fabricate, making it ideal for a wide variety of innovations that may be executed in controlled environments like malls, airports, etc. It is also a good printing substrate suitable for digital or traditional printing

‘Kingsman: The Golden Circle’ goes outdoor with all guns blazing

In Campaigns By M4G Bureau - October 27, 2017

Active Media Innovations ideated and executed the campaign in Mumbai

‘We are definitely in support of Digital OOH media’

In Viewpoints By Bhawana Anand - September 27, 2017

Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:

Sharekhan engages employees with out-of-the-box activities

In Campaigns By Ria Banerjee - September 21, 2017

Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas

Factors contributing to the ideal deployment of DOOH site

In Gallery By - August 31, 2017

Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development”

“The power of creative ideas to be given more importance”

In Gallery By - August 31, 2017

Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’

“The power of creative ideas to be given more importance”

In OOH News By Nabamita Chatterjee - July 29, 2017

Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at OAC, 2017

Factors contributing to the ideal deployment of DOOH site

In OOH News By Nabamita Chatterjee - July 29, 2017

Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development” at OAC, 2017.

Idea 4G Hotspot creates instant connect with consumers in Hyderabad

In Campaigns By Bhawana Anand - July 12, 2017

The installation was done to showcase the width and expanse of Idea 4G where multiple consumers enjoyed seamless internet experience.