Madison Media appointed Media AOR for brand Daawat

In OOH News By M4G Bureau - July 07, 2021

Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.

Madison Media is now M.P. Birla Cement’s AOR

In OOH News By M4G Bureau - June 28, 2021

The Birla account was won by Madison Media in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

Kinetic France inks pact with Hivestack for programmatic DOOH

In Digital OOH By M4G Bureau - June 04, 2021

Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.

‘Marketers need to stitch the missing link between data and business value’

In Viewpoints By N Jayalakshmi - June 02, 2021

Lloyd Mathias, Angel Investor & Business Strategist recently joined the advisory board of analytics firm PredictiVu. In an exclusive interaction with Media4Growth, he talks about the critical role played by real time data in brand marketing today and how PredictiVu’s recently launched AI-powered data visualisation tool, Dynamic Marketing Optimizer, offers actionable business insights 10 times faster than conventional methods.

Hiveminds to handle CoinSwitch Kuber digital mandate

In OOH News By - May 11, 2021

CoinSwitch Kuber, an INR-crypto on-ramp platform, has witnessed 350% growth in the user base since January, and now has over 5 million users in India.

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

ITC tempts Delhi foodies on OOH

In Campaigns By M4G Bureau - March 01, 2021

The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups

OOH reverts to 2007 figures due to pandemic: PMAR 2021 report

In Research By Bhawana Anand - February 18, 2021

The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX

Mega LED screen promises infinite opportunities to brands

In Digital OOH By M4G Bureau - February 04, 2021

The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns