Madison Media is now M.P. Birla Cement’s AOR
By M4G Bureau - June 28, 2021
The Birla account was won by Madison Media in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.
Birla Corporation Limited has appointed Madison Media as their Media AOR for M.P. Birla Cement.The agency will handle ATL responsibilities for the brand. The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.
Speaking on the partnership with Madison Media, Suvadip Ghosh Mazumdar, Vice President, Marketing of MP Birla Cement, said, “We have travelled a distance in the last few years with launching and establishing brand MP Birla Cement. However this is a continuous process with a new set of challenges every year. We welcome Madison to partner us in our next leg of growth”
Vikram Sakhuja, Group CEO, Madison Media & OOH, “We’re proud to be associated with one of the country’s largest cement manufacturer for their media requirements. We look forward to a great partnership.”
Vandana Ramkrishna, Vice President, Madison Media Ace & Platinum, added, “Our integrated media strategy encompassing a rationalized mix of TV/Print/Activation/OOH that is needed to elevate the heritage brand was well-received by all at M.P. Birla Cement. We are extremely excited and proud to welcome M.P. Birla Cement into Madison World and look forward to cementing a perfect partnership with them in the years to come.”
Founded in 1919, the M.P. Birla Group is amongst the largest industrial houses in India, and a leading player in the cement industry. The company has a strong presence in Northern, Central and Eastern India. M.P. Birla Cement has 10 plants across the country with an installed capacity of 15.5 million tons.
Madison Media, a part of Madison World, is India’s largest home-grown diversified media agency and was ranked amongst the Top 5 Global Independent Agencies of the World by Recma last year .
Madison Media continues to handle media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Tata Consumer Products, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, gaana.com, and many others.