'Digital needs customized content'

In Viewpoints By M4G Bureau - July 19, 2013

Siddharth Subramaniam, Principal Media Consultant, ITC Foods, on why OOH works in spite of the many issues.

OAC 2013: Young Outdoorians get cracking at OAC 2013

In OOH News By VJ Media Bureau - July 09, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.

OAC 2013: Young Outdoorians get cracking at OAC 2013

In OOH News By VJ Media Bureau - July 06, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.

ITC's eye-catching campaign for'Engage'

In Campaigns By Nabamita Chatterjee - June 27, 2013

The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.

OAC 2013:"Sharing Responsibility - Is client playing its part?”

In OOH News By - June 22, 2013

How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands marketers itself at OAC 2013.

Sunfeast Yippie's high decibel campaign in Hyderabad

In OOH News By VJ Media Bureau - May 28, 2013

Yippie paints the whole city with newly launched Chinese Masala variant through giant sized billboards and bus shelters considering the target group.

Adcorre takes ITC's Dark Fantasy across Kerala

In OOH News By VJ Media Bureau - April 12, 2013

The Kerala-based agency executed the OOH campaign for ITC Dark Fantasy within ninety six hours.

Ad spends to grow only by 7.4% in 2013: Pitch

In OOH News By VJ Media Bureau - February 11, 2013

OOH is expected to grow at a moderate rate of 4.3 per cent.