OOH set to grow by 8.2%, says report

In OOH News By Jubilee Cardozo - February 20, 2014

According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs. 2,138 crore and transit media continues to be the preferred option.

Good advertising prospects set to boost hiring

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014

GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year

Ambuja Cements to go big on OOH in East

In OOH News By Nabamita Chatterjee - February 07, 2014

The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.

ITC's tobacco control quick fix goes big on OOH

In OOH News By Nabamita Chatterjee - December 30, 2013

The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.

Dettol's new awareness partner: Dabbawalas!

In OOH News By VJ Media Bureau - December 19, 2013

The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.

Sahara Q Shop creates high decibel visibility

In Campaigns By Bhawana Anand - December 02, 2013

In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.

Sahara Q Shop creates high decibel visibility

In OOH News By Bhawana Anand - November 28, 2013

Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances.

Cashing in on all formats

In Viewpoints By M4G Bureau - October 22, 2013

Siddharth Subramaniam, Principal Media Consultant, ITC Foods, talks about how the brand leverages OOH in the state of Tamil Nadu where hoardings are severely restricted.

ITC grabs eyeballs at Chennai's mega bus terminus

In OOH News By VJ Media Bureau - August 20, 2013

The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one of the busiest and largest bus terminuses in Asia which has a footfall of 4 lacks.

Ooh the chemistry: ITC'Engages' with couples in new campaign

In Campaigns By VJ Media Bureau - August 14, 2013

ITC has strategically deployed a new brand proposition:'Playful Chemistry' on the OOH medium to promote its new range of Engage deos.