Brands, one of the prime stakeholders of OOH industry, have always been in centre of attraction for the entire industry. From specialist agencies till media owners, all of them struggle and fight every possible bit to execute a simple one-liner brief into a successful OOH campaign. However when it comes to brand, is there job to give brief and deadlines only? Are brands "Sharing Responsibility- Is client playing its part?” is the question which will be answered at the Outdoor Advertising Convention (OAC) 2013, held on July 5-6, 2013 at Grand Hyatt in Goa.  
 
The issue will be debated by various prominent brand marketers. Rajesh VL, Executive VP-Marketing, ITC (Food Business), Amitesh Rao, Director- Brand & Media, MTS India are the few names who will share their insights and their parts of the story on the topic. The discussion will be handled by Lloyd Mathias, Found- Director, GreenBeen Ventures.  
 
The session will include crucial and necessary issues like signing AOR with specialist agencies, demand for new ways to advertise, better compensation for better value addition building measurement and many more.