OAC 2013:"Sharing Responsibility - Is client playing its part?â€
How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands marketers itself at OAC 2013.
The issue will be debated by various prominent brand marketers. Rajesh VL, Executive VP-Marketing, ITC (Food Business), Amitesh Rao, Director- Brand & Media, MTS India are the few names who will share their insights and their parts of the story on the topic. The discussion will be handled by Lloyd Mathias, Found- Director, GreenBeen Ventures.
The session will include crucial and necessary issues like signing AOR with specialist agencies, demand for new ways to advertise, better compensation for better value addition building measurement and many more.
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