G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers...
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands...