The Social Street expands service offering with ‘The Blank Canvas’

In OOH News By M4G Bureau - January 16, 2020

The new division is designed to provide integrated outdoor services

Reckitt Benckiser India has awarded its media business to dentsu X

In OOH News By M4G Bureau - December 10, 2019

The agency has won this mandate versus IPG the incumbent agency group, Starcom, Madison and Havas

Samsung ‘The Wall’ to range from INR 3.5 crore to INR 12 crore in India

In OOH Solutions By M4G Bureau - December 09, 2019

World’s first modular MicroLED display with 0.8mm pixel pitch technology for never-seen-before picture quality will be available in India in 146-inch, 219-inch, 292-inch screen sizes

Madison Media wins Media AOR for Medlife

In OOH News By M4G Bureau - October 17, 2019

Won in a multi-agency pitch, the account will be handled by the agency’s Bangalore office - Madison Media Omega

Declining consumer spends affect OOH Growth

In Research By Bhawana Anand - August 09, 2019

Pitch Madison Advertising Outlook Report 2019 revised downwards OOH growth from 11.4% to 5.0% for 2019

Carat India wins media duties of ACCA

In OOH News By M4G Bureau - July 11, 2019

The account, won following a multi-agency pitch, will be serviced from the agency’s Mumbai office

L&K Saatchi & Saatchi wins Emami Cement communication duties

In OOH News By M4G Bureau - May 28, 2019

L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business

COMvergence ranks dentsu X as No.1 media agency

In OOH News By M4G Bureau - May 02, 2019

dentsu X India won 10 major media pitches and retained 11 pitches in 2018

Saint-Gobain appoints Vizeum India as media agency

In OOH News By M4G Bureau - May 02, 2019

The agency bagged the account following a multi-agency pitch

BARC Week 15 impressions reach 15.47 billion

In OOH News By M4G Bureau - April 19, 2019

Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week