Madison Media appointed Media AOR for brand Daawat
By M4G Bureau - July 07, 2021
Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.
Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’. The account was won in a multi-agency pitch and will be handled by Madison Media Plus out of Delhi.
LT Foods, which has established its foothold in India with well-known premium Basmati rice brand Daawat, has steadily grown and evolved to become a multi brand FMCG Company.
Commenting on the development, Ritesh Arora, Head – India Business, LT Foods,said, “Daawat, has multichannel marketing communications strategy to reach the consumers and we are happy to consolidate our media needs with Madison Media for an innovative and novel approach to brand building. We are aggressive in our growth strategy and hopefully this partnership will establish a brand salience for Daawat across the country.”
Says Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “We are thrilled to have been awarded the Daawat account. Not only do we have the opportunity to convert a largely unbranded category, we also have the arsenal of a superior product with a rich legacy.”
Rajul Kulshreshtha, CEO, Madison Media Plus, said, “We are excited to have won the account of LT Foods and look forward to a memorable association.”