Results For "Global"
394 News Found
Projection mapping can add a new dimension to OOH advertising
In Digital OOH By VJ Media Bureau - April 28, 2015
Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt attention of audiences through its installation work in China's Zhuhai region.
Vikram Sakhuja to join Madison Media group as equity partner
In OOH News By VJ Media Bureau - April 22, 2015
An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.
SBI Card leverages Holocube tech to engage with airport audience
In OOH News By Bhawana Anand - March 10, 2015
Kinetic Active brings global standards of experiential activity to India, in collaboration with Maxus
IOAA invites Tony Jarvis to India for discussions with OOH industry leaders
In OOH News By Rajiv Raghunath - January 08, 2015
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry
Volini draws crowd for the Mumbai Marathon
In Campaigns By Bhawana Anand - January 08, 2015
The brand\'s objective was to attract maximum number of audience for the Mumbai Marathon, hence locations like Marine Drive, Sion, Bandra and Peddar Road were strategically chosen for the event.
Thomas Cook goes outdoor to promote Mexico Tourism
In Campaigns By Jubilee Cardozo - December 24, 2014
Global Advertisers executed the campaign
Global Advertisers' large Bandra site figures in BBC report
In OOH News By Jubilee Cardozo - December 16, 2014
The report refers to the 120 ft x 140 ft site at Bandra as the most expensive spot
Global Advertisers executes XRBIA OOH campaign
In Campaigns By VJ Media Bureau - December 03, 2014
The brand generated a large number of queries regarding the property in the wake of the campaign in Mumbai and Pune
Global Advertisers add heat to Girnar tea campaign
In Campaigns By Jubilee Cardozo - November 25, 2014
Executed by Global Advertisers, the campaign for Girnar has been implemented in various neighbourhoods from Borivali to South Mumbai and Sion.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview: