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Global Advertisers executes XRBIA OOH campaign

By VJ Media Bureau - December 03, 2014

The brand generated a large number of queries regarding the property in the wake of the campaign in Mumbai and Pune

Pune-based XRBIA (The Effel Group) rolled out an OOH campaign in both Pune and Mumbai to promote its affordable homes as well as home loan offerings at a low 7.25%. The campaign was launched at a time when the group was associated with Times Property show running at BKC, Mumbai. Global Advertisers executed the campaign.

The OOH firm states in its release that the campaign scored a number of firsts. "No Pune-based builder has launched a campaign of this size in Mumbai so far. It is also special in that while it is Time Property that is holding the expo, it is a solo show for XRBIA. The 7.25% fixed rate home loan being offered by India Bulls is also a first, as is the phenomenal response that the campaign has attracted for the brand,” the release stated. The outdoor campaign in Mumbai and Pune was spread over seven days, and employed three distinct creative artworks.

The Eiffel Group (XRBIA) is based in Pune with realty footprints in Mumbai, Nagpur, Delhi and Bangalore with over 25 million sq. ft. of existing development and 119 million sq. ft. of planned projects. "We had some big and bold ideas that needed urgent action. We trusted Global to coordinate and execute those ideas, and they did! We are very happy with the footfalls at the venue," said Pradeep Iyengar, CMO, XRBIA.

Sanjeev Gupta, MD, Global Advertisers, said he was confident that the campaign would yield good results. "XRBIA offers a great opportunity for home buyers as well as investors. Its vision of creating 100 new cities is in line with Prime Minister Narendra Modi's vision. At our end we moved fast with our vendors, service providers and team members to ensure timely delivery. The results have been very heartening on the very first day.

We expect the going to get even better from here. I am grateful to my team of marketers, media planners, vendors and all the wonderful people at XRBIA who made this happen," said Gupta.

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