Results For "Global"
388 News Found
Noomi Mehta joins FEPE International board
In OOH News By VJ Media Bureau - December 01, 2016
FEPE International is now a truly global organisation and I'm delighted to be able to bring an increased Asian perspective to the important work FEPE is doing, says Noomi Mehta
Celebs exhort people to join Global Citizen India movement
In Campaigns By VJ Media Bureau - November 18, 2016
The OOH campaign, which was rolled out on November 14 for a period of one week, was principally executed by Bright Outdoor Media
Carat's Ad Spend Report maintains +3.5% YoY growth for OOH in 2016 globally
In OOH News By Nabamita Chatterjee - September 15, 2016
According to the report released this month, OOH is growing relatively strongly at +3.5% in 2016 and +3.4% in 2017, with stable share of spend of 6.9% in 2016 and 6.8% in 2017.
Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies
In OOH News By Satarupa Chakraborty - August 11, 2016
Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.
Global OOH expert David Payne to speak at OAC 2016
In OOH News By VJ Media Bureau - May 16, 2016
David Payne launched Mediabridge Global this year, a specialist consultancy in global OOH solutions, with a multi-market perspective helping businesses all over the world navigate and unlock the value from the dynamic OOH market place. He was earlier CEO of Kinetic EMEA
Gionee unveils new global brand identity with Kolkata Knight Riders
In OOH News By Nabamita Chatterjee - April 14, 2016
The brand chose to announce the new image with KKR since the message as well as the bright hues of the logo signifies an energetic, passionate and warm image which rightfully compliments the extremely zealous team.
Kerala is an emerging OOH destination for brands
In OOH News By Athira Nair - December 23, 2015
A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.
Global Advertisers promote Audi for Modi Hyundai in Thane
In Campaigns By Satarupa Chakraborty - December 16, 2015
Premium sites from JVLR and Vikroli to the upcoming suburb of Virar have been chosen carefully to execute the campaign
Star Cement goes big in the outdoors for Durga Puja
In Campaigns By Nabamita Chatterjee - September 22, 2015
Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight
Integrate channel-based planning with audience-based planning: Mauricio Sabogal
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.