Friday, March 29, 2024

Advertisement
Home » OOH News » Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

By Satarupa Chakraborty - August 11, 2016

Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.

In a key move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings. In India, this is now being manifested in three of its creative agencies being rebranded to better reflect this alignment.
 
As a consequence, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will now be known as Dentsu One and Dentsu Creative Impact will now be known as Dentsu Impact. Meanwhile, Taproot Dentsu and Dentsu Webchutney remain unchanged.
 
Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network, India & South Asia said, "This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”   
 
Commenting further on the change, Ashish Bhasin said, "We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”
 
There is no change in the leadership or staff of each of the individual units. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as President and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the Group Executive & Strategy Officer of Dentsu Branded Agencies, India.

Advertisement

You May Also Like

Advertisement
Advertisement
Have You Say
Advertisement