Creative Concepts

Transit Media can take on multiple avatars: Santosh Padhi

Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

Published

March 1, 2019

Bhawana Anand

Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu Santosh Padhi, or Paddy as he is popularly known, COO & Co- Founder of Taproot Dentsu, drew upon the different avatars of Lord Krishna to reiterate the flexibility and dynamism offered by Transit Media in his knowledge sharing session on ‘The consumer has changed dramatically, have you?’ at the 1st Transit Media Talks Conference held in Mumbai on February 28th.

Paddy compared the multi-dimensional aspects of the Transit Medium with Lord Krishna and His many avatars wherein He transformed according to the requirements and purposes. In the Transit context, the requirements would include social, entertaining, emotional, storytelling and many more.

Paddy, a creative veteran and a big supporter of OOH, explained that unlike other advertising channels, this medium has no constraints or boundaries and can take on the avatars of all other advertising formats — be it TV, Print, Radio or others. He also went on to emphasize that this medium needs to be friendly, honest and be able to build a long-lasting relationship with the audience.