Media owners’ await BBMP’s decision on media selection for Covid19 campaign

In OOH News By M4G Bureau - July 21, 2020

The pending decision on the selection of media is adding to the worries of media owners

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

No political ads on DMRC media when model code of conduct enforced

In OOH News By M4G Bureau - January 16, 2020

Delhi HC in its order upheld an earlier Election Commission direction in this regard

BJP kick-starts campaigning for Delhi Assembly Election with heavy OOH plan

In OOH News By M4G Bureau - December 27, 2019

The political party plans to promote their achievements and party’s commitments through a wide spread outdoor communication

NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

In OOH News By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

BJP keeps strict eye on Assembly election’s OOH campaign

In OOH News By Bhawana Anand - October 21, 2019

Consider as a huge campaign for assembly election in the state of Haryana, the highest spending party monitors every penny spent

BJP creates presence in Haryana’s all 90 constituencies

In OOH News By Bhawana Anand - October 14, 2019

The campaign has been deployed only on hoardings and wall wraps

BJP appoints Bright Outdoor & Prabha Media for Maharashtra Assembly election campaigning

In OOH News By Pray Jani - October 11, 2019

With legislative assembly elections right around the corner, Prabha Media and Bright Outdoor Media position BJP messages in the state

How BJP went high tech with OOH campaign this election

In OOH News By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

Shenzhen Atenti Technologies Founder Mac Gangam to conduct DOOH workshop at OAC 2019

In OOH News By M4G Bureau - May 31, 2019

The workshop will be on Digital OOH hardware selection, installation & software integration