When DOOH was the go-to media for TV channels

In Campaigns By Bhawana Anand - May 30, 2019

Vying for top position in poll results coverage, TV news channels invested in airport, corporate parks, malls and metro DOOH & ambient media to broadcast the election results live

Poll results shown live on PlayAds’ digital network across 19 railway stations in Kerala

In OOH News By Ria Banerjee - May 24, 2019

Cochin-based PlayAds Digital Network Media had live telecast of election results on 151 digital screens across stations in the Thiruvananthapuram Railway Division

How TV channels piggyback on OOH for poll results

In Campaigns By Bhawana Anand - May 23, 2019

The channels have experimented with varied OOH formats to grab maximum attention for their election results coverage

Times Now to go live on DOOH with election results

In OOH News By Ria Banerjee - May 22, 2019

The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai

Jeep Compass helps voters reach remote polling booths

In Campaigns By Bhawana Anand - May 16, 2019

The brand helped people reach inaccessible areas to cast their votes by mapping these difficult regions and arranging a convoy of Jeep Compass vehicles to transport voters

ECI green campaign recommendations gave us big hopes: Ajay Aggarwal

In OOH News By Bhawana Anand - May 13, 2019

According to the CEO & MD of Insight Print Communications, despite the general indifference of political parties to green campaigning, there is hope for green OOH printing in the country

It’s now the EC going big on OOH to spread voting awareness

In Campaigns By M4G Bureau - April 24, 2019

The Election Commission leverages transit media such as Delhi Metro and DTC buses to urge citizens to vote

Political parties go eco-friendly ahead of election in Kerala

In OOH News By Ria Banerjee - April 23, 2019

BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns

Mumbai real estate firm joins the ‘Main Bhi Chowkidar’ bandwagon

In OOH News By M4G Bureau - April 17, 2019

The private real estate company, Sai Estate Consultants Chembur Out Ltd, launches an online and outdoor campaign based on the current election campaign theme .

And now it’s the Congress with its campaign pitch

In Campaigns By Bhawana Anand - April 11, 2019

The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi