The shift towards sustainable practices is not just a trend, but a fundamental transformation, driven by companies like Ecosigns and Miraai Advanced Composites Pvt Ltd.
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the much-needed confidence with data-backed analysis for...
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The campaign is executed by Xperia Group and conceptualized by MagicCircle
A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of the total OOH revenues is...
The campaign is executed by MOMS Outdoor, Talented agency and Coral Media
From groundbreaking innovations to landmark deals, 2024 was a year that redefined the out-of-home advertising landscape.
After their recent success with the witty Prime Video OOH Campaign, Anuya Jakatdar, Co-Founder and Chief Creative Officer and Swati Dua, Co-Founder and Chief Operating Officer...
The interactive DOOH artwork was created for Coca Cola by Ocean and appears between 3pm and 6pm until Christmas Day.
