It’s now the EC going big on OOH to spread voting awareness
By M4G Bureau - April 24, 2019
The Election Commission leverages transit media such as Delhi Metro and DTC buses to urge citizens to vote
Following the approach taken by the political parties, the Election Commission of India has now taken the OOH route urging citizens to exercise their voting power during the Lok Sabha 2019 elections.
The Commission has opted for various transit formats such as DTC buses and DMRC metro branding with interesting creatives to educate and inform the masses about the entire election process. The drive is part of an extensive campaign that includes TV, Radio and Digital.
The DMRC Metro train interior and wrap branding have been executed on multiple lines i.e. Line 7,2, and 3 which will run till 12th May, 2019, in partnership with Eg Communications. The entire campaign for the ECI has been handled by Delhi-based Garuda Advertising agency.