BJP appoints Bright Outdoor & Prabha Media for Maharashtra Assembly election campaigning

Bharatiya Janata Party (BJP) assigns the OOH campaigning mandate to different outdoor media owning firms for Maharashtra legislative assembly elections, scheduled for 21st October, for their party promotion. Bright Outdoor Media is responsible for the campaign in Mumbai, Thane, Palghar and Boisar and PPrabha Media is given the rest of Maharashtra market for campaigning.

Also read | How BJP went high tech with OOH campaign this election

The political party is known as one of the highest spenders in the country on OOH campaigns. In Mumbai alone, the campaign is live on 200 sites wherein the rest of Maharashtra will be plastered with promotions in the coming week, where the campaign is expected to spread out to various districts. The entire campaign is set up on billboards majorly.

The BJP campaign also occupied 37 sites of Global Advertisers. The campaign on their hoardings spanned across Mumbai from Marine Lines, all the way to Bhayandar. Prime locations such as Cadbury Junction, and Fountain Junction, with a hoarding as big as 62x41.