BJP now takes the transit route with auto branding
By Bhawana Anand - April 16, 2019
The party has gone in for autorickshaw branding in MP, Kanpur & Jaipur, all handled by Money4Drive Advertising
BJP, one of the highest spending parties in the OOH medium, further amplifies its extensive ‘Phir Ek Baar Modi Sarkaar’ outdoor campaign with transit branding. The political party has taken the autorickshaw branding route with the rights given exclusively to Money4Drive Advertising. The advertising firm is executing the campaign in three states including Madhya Pradesh, Rajasthan and Uttar Pradesh, as confirmed by Sourabh Khandelwal, Director, Money4Drive.
The campaign, which began recently, focuses on the crucial markets where the elections are to be held. In Madhya Pradesh, close to 6000 autos have been branded, in Jaipur, 1000 rickshaws are taken and in Uttar Pradesh 800 rickshaws have been taken to capture Kanpur city.
“This is the first time that BJP is using auto branding and we have been able to bag the contract by showcasing them the effectiveness of this format, along with in-house monitoring application which is further linked with the third party monitoring system hired by them,” shared Khandelwal.