BCC Marcom, Urban Clap reach out to techies in Chennai

Chennai-based BCC Marcom has recently tied up with Urban Clap to understand consumer psychology as part of an outdoor activation in Chennai. Held in a few IT parks in the city, the event engages a large number of people to formulate a new regional advertising strategy. The main objective of the two-day event was to draw insights from each segment of consumer groups and their understanding of the brand through free beauty services offered on the spot. BCC Marcom then measures and analyses these insights drawn.

The event had two salon professionals providing beauty services to the gathering. The consumer-rich experience concept drove a fair amount of traction among beauty enthusiasts.

Mohammed Illias, Director and Founder, BCC Marcom, shares, “Understanding consumers on ground through direct interaction is an age-old method but it is still relevant today. What does not get captured sometimes in a well tabulated survey, becomes well-comprehended when consumers are allowed to speak freely, which becomes the important ingredient in either constructing a new strategy around the product or service or building a new communication strategy for the product or service. Nothing can replace direct interactions with consumers which the small retailers enjoy and there is a lot to learn from this for everyone.”