Results For "EV"
1787 News Found
Samsung J Series lures the crowd at Mumbai Metro
In Campaigns By Satarupa Chakraborty - February 18, 2016
Samsung J Series smartphone resorts to external and internal wraps of Mumbai Metro along with advertising through metro television and digital screens inside metro trains.
High Court nods to MCGM's hike in license fees for hoardings in Mumbai
In OOH News By Satarupa Chakraborty - February 02, 2016
After a legal suit on ever-increasing license fees that lasted for the last few years between Municipal Corporation of Greater Mumbai (MCGM) and hoarding owners of Mumbai, the Bombay High Court has finally taken the side of MCGM. The recent judgement has made tax raises justified.
MCD to soon implement Outdoor Advertising Policy (OAP) 2015
In OOH News By Satarupa Chakraborty - February 01, 2016
After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited by the Municipal Corporation of Delhi (MCD) including three independent bodies (SDMC, NDMC and EDMC). After OAP 2007 that has been followed so far, the new policy will focus on controlling unauthorised hoardings and beautification of the city along with expansion in revenue generation.
KOOVS to invest more on OOH and brand activation
In OOH News By Satarupa Chakraborty - January 25, 2016
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.
Active Media launches India's first interactive 3D movie poster
In OOH News By Satarupa Chakraborty - January 19, 2016
Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further promoted in national television at the popular entertainment show, Comedy Nights with Kapil.
DOAA welcomes its new team
In OOH News By Satarupa Chakraborty - January 11, 2016
Following its AGM held on December 22, Delhi Outdoor Advertising Association (DOAA) rejigs its board members. Sunil Vasudeva will now head the team of seven more executive members as President of DOAA.
Street Furniture is a growing opportunity in Kerala
In OOH News By Athira Nair - December 28, 2015
Street Furniture enables advertising that connects with consumers on a personal level. A panel discussion at Kerala Talks OOH 2015 spoke about this highly efficient form of outdoor advertising and its scope in the state.
Self-regulation is essential for the growth of industry: Varghese Thomas
In OOH News By Athira Nair - December 21, 2015
At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.
Digital OOH will see a tremendous growth in the future: Mandeep Malhotra
In OOH News By Athira Nair - December 17, 2015
At Kerala Talks OOH 2015, Mandeep Malhotra, Founding Partner and CEO of The Social Street mentioned that the DOOH space is expected to see a tremendous growth in the future. There is revival and gradual growth of digital OOH in India as it is clearly targeted, impactful and is delivering excellent recall in this industry.
RAW Pressery spreads health message at Pinkathon
In Campaigns By Satarupa Chakraborty - December 03, 2015
Mumbai-based RAW Pressery tied up with SBI Pinkathon Pune to roll out some innovative brand activations through kiosks, banners and life-size dummies of juice bottles. Executed by Brand Evosys, the activations mixed the"health†aspect of both the juice brand and the event that helps in spreading awareness about breast cancer among women.