OOH has powerful relevance in most significant growth areas of marketing: David Gordon

In OOH News By VJ Media Bureau - June 17, 2016

Presenting his session on"OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.

Kinetic India announces change in key leadership roles

In OOH News By Satarupa Chakraborty - June 10, 2016

Under the change in leadership roles, Raju Markandeya has been elevated as the new COO while Adil Khan has taken over as Head - North region.

Wedding revelry ushers in Manyavar's womenswear brand

In OOH News By Satarupa Chakraborty - June 07, 2016

Ethnic menswear brand Manyavar goes for a high-decibel brand activation at the launch of their first outlet housing womenswear brand, Mohey.

Sanjeev Handa, VP & Head - Marketing, Maruti Suzuki to speak at OAC 2016

In OOH News By VJ Media Bureau - June 07, 2016

Sanjeev Handa will make a presentation on how auto brands can effectively leverage the OOH medium for brand promotion in his address titled"Driving in top gear with OOH”. He will also participate in a panel discussion on this theme.

R P Thakur, ED, Railways & Bharat Rajamani, EY to speak on railway media at OAC 2016

In OOH News By VJ Media Bureau - June 03, 2016

R P Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, Government of India, and Bharat Rajamani, Director & Solution Leader - Marketing and Advertising Risk Services (MARS), EY, will speak about innovative ways to leverage railway media opportunities

Sanjeev Goyle to speak on'Planner's Purse... 2025' at OAC 2016

In OOH News By VJ Media Bureau - May 31, 2016

Sanjeev has over 30 years of experience as profit centre head, and in areas like project management, product management, brand management, advertising & PR, research, sales, general management and strategic planning. Recently, he took over as CEO -- OOH & Rural, IPG Mediabrands.

Sanjay Kapoor of L&T Metro to speak at OAC 2016 on transit media advertising

In OOH News By VJ Media Bureau - May 24, 2016

Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd, has over 29 years of experience in the advertising, retail, industrial products, software services, medical equipment, exhibition, and event sectors

Cocofly douses summer heat through outdoor

In OOH News By Satarupa Chakraborty - May 19, 2016

Beverage brand Cocofly chooses multi-format OOH mediums as their launch pad along with other media in Delhi and NCR.

Carat India appoints Sujata Dwibedy as EVP, Mondelez

In OOH News By Satarupa Chakraborty - May 18, 2016

Bringing 17 years of experience to Carat India, Sujata Dwibedy joins as Executive Vice President.

Streettalk executes TVS Tyre's celeb OOH campaign

In Campaigns By Satarupa Chakraborty - May 12, 2016

Streettalk executes TVS Tyre's multi-city OOH campaign across several formats.