Sanjeev Handa, VP & Head - Marketing, Maruti Suzuki to speak at OAC 2016

Down the years, automobile brands have been among the major advertisers in the Indian OOH space. Today, as auto brands of all hues including those in the premium segment launch new models in relatively quick succession, the OOH landscape is replete with looming imageries of cars and two-wheelers. However, the moot question is, are the auto brands getting the best out of this medium. What factors will induce these brands to enhance their spends on OOH advertising?

Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Ltd, will touch upon these aspects in his address on the theme "Driving in top gear with OOH” at the upcoming Outdoor Advertising Convention (OAC) at Hyatt Regency, Gurgaon during June 17-18. Sanjeev will also participate in a panel discussion on this very theme.

Sanjeev as Vice President and Head of Marketing, Maruti Suzuki India leads the planning and strategy for all present and future products in Maruti Suzuki's portfolio. In his near nine years with Maruti Suzuki, he has orchestrated and augmented strategies for the launch of power brands in Maruti Suzuki's portfolio - Swift Diesel, Maruti SX4, Swift Dzire, Gypsy, Grand Vitara and Kizashi.

Prior to his stint with Maruti Suzuki, Sanjeev worked in the advertising industry with JWT, McCann Erickson and TBWA where he formulated communication strategies for brands like Hero Honda, Microsoft, Xerox, General Motors, Benkiser, Bank of America, and planned numerous new products launches across all categories.

An alumnus of the Indian School of Business (ISB) Hyderabad and an economics graduate, Sanjeev has over 23 years of varied experience in marketing, strategy, brand management, advertising, CRM and sales across varied industries.