Adapt to be creative for the medium: Sanjeev Handa

In OOH News By VJ Media Bureau - June 18, 2016

Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited spoke on the challenge of standing out and the hard task of choosing a medium that amplifies the brand\'s visibility and message.

Sanjeev Handa, VP & Head - Marketing, Maruti Suzuki to speak at OAC 2016

In OOH News By VJ Media Bureau - June 07, 2016

Sanjeev Handa will make a presentation on how auto brands can effectively leverage the OOH medium for brand promotion in his address titled"Driving in top gear with OOH”. He will also participate in a panel discussion on this theme.

Maruti S-Cross - Crossing over Traditional OOH

In Campaigns By Satarupa Chakraborty - November 03, 2015

The Maruti S-Cross outdoor campaign was launched alongside other mediums as part of the 360 degree plan as opposed to traditional OOH plan, where outdoor follows other mediums.